Episode 7 - Turning Your Knowledge into Marketable Books with Jodi Brandon
Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years’ experience in book publishing to help 850+ business owners, leaders, and entrepreneurs write, publish, and market a book to grow their business. She is the author of Write.Publish.Market., 2nd edition (3rd edition coming fall 2025!), and the host of the Write Publish Market podcast. In this episode, Jodi and Isabelle discuss how business owners can use a book as a powerful business tool—not just for credibility and visibility, but for long-term impact. They break down why the true ROI of a book isn’t in royalties, but in the opportunities it creates.
Episode 5 - Best Practices in Book Marketing with Aryn Van Dyke
Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. In this episode, Isabelle and Aryn discuss real-world advice about getting over the initial discomfort of marketing, finding joy in connecting with readers, and why even small steps in your marketing can move the needle far more than you might expect.