Courses & Resources

Introducing…Build your Author Brand Foundation Course

Introductory Offer of £249 or $349

Authors! Does it feel like you’ve tried everything to get your book “out there”? And that if you have to listen to one more internet book marketing guru that you might just need to hibernate in your writing room for ever more? Does the thought of “doing social media” make you want to run in the opposite direction? Do you wish there were some clues that could actually help you to figure out a book promotion strategy that works for you? (and that doesn’t cost the earth?)

As an Author, it’s all very well learning lots of strategies, internet hacks and throwing all of your money at “Ads” and thinking that’s all there is to it. (Until, you realise, that you haven’t actually sold any books yet…)

How would it feel if you knew that there were readers out there not only buying your books, but eagerly awaiting your next publication?

What if your readers turned out to be actual real, live people that stopped you in the local bookstore because they recognised you?

Or came along to your book launches and readings. Or listened to you on podcasts and read your newsletters.

All of this is possible. It does take some application and a little motivation. However, it doesn’t have to mean “trying all of the things” and throwing money at every single new book marketing technology that appears.

It all begins with knowing what to say to your ideal readers about your books and about you as the Author. No book will sell itself. I promise you. Books that appear to “sell themselves” have had help and usually lots of it. (Help that comes in myriad forms, but if not from a professional book publicist or marketer then in the form of years of work on the part of the Author.)

This new Build Your Author Brand DIY Course has been designed to give you the benefit of my professional knowledge, 20+ years experience as a high level publicist, at an affordable level of investment, in an accessible and flexible way.

In the Build Your Author Brand DIY Course you will find out how to:

  • Create your Unique Author Brand

  • Identify your ideal reader and understand how (and where) to reach them

  • Form a marketing and PR strategy that is unique to your books and works with your strengths (and what you enjoy doing!)

    All of this is now available to you as a DIY course for the first time.
    Build Your Author Brand DIY Course will give you access to 3 modules, including videos and worksheets for you to work through at your own pace, in your own time and space.

    You will receive the first 3 modules to:

  • Create Your Unique Author Brand Story

  • Find Your Ideal Reader

  • Create Your Strategy

    PLUS you will also receive the Bonus module - How To Be A Great Podcast Guest.

    This Bonus Module gives you a comprehensive guide for Authors on how to create your perfect pitch to the podcasts of your dreams and give you the strategy to show up as a fabulously entertaining guest!

  • The Build Your Author Brand DIY Course gives you access to 4 pre-packaged recorded modules for you to work through at your own pace, complete with downloadable presentation transcripts for each module plus worksheets for you to download or print out, designed to help you get the most out of the teachings.

Create Your Unique Author Brand Story

Your Author Brand Story, once fully uncovered, tells your potential reader why you wrote your book, that you wrote it for them (that they are your ideal reader) and why they should care about it enough to actually read it. Your Author Brand Story can then form the basis of your marketing and publicity efforts, in drawing in whomever you are pitching yourself to as an author (or pitching your books) to agents, publishers, journalists, award judges, etc. in the future.

We are very close to our own stories; therefore, it’s not always easy to identify and articulate our own motivations for why we have written that which we have, but if you want to have a go at finding your own Author Brand Story, a good place to begin is by answering these questions: Why you? Why here? Why now?

If you’re ready to delve further into uncovering your Author Brand and begin to ask yourself the questions that will lead you to your totally unique Author Brand Story

The Author Brand Story DIY Package is now priced at just £27 or $35

You will be able to complete the workbook in your own time, using the given real life author brand story examples as inspiration and guidance. 

Plus, have your own copy of Isabelle’s signature Author Brand Story masterclass on video to keep and watch at your own pace. 

Through the video, workbook and examples, you will be able to begin crafting your own individual and unique Story, that can explain to your reader why your book is for them. To compel your ideal readers to pick up your book as their next great read.



 Author’s Marketing & Content Planner 2025

£29.98 / $35.00

The ultimate tool for Authors to plan your social media, marketing and PR in 2025.

This Planner will help you:

  • Decide on what content you are going to share throughout the year and when

  • Figure out which conversations and stories from the wider world and publishing market you are going to engage with and how

  • How you will engage with your audience on social media platforms, direct marketing platforms and pitch your ideas to traditional media

  • Plan the messaging and day to day content you will use to engage and attract more ideal readers

The Author’s Marketing Content Planner 2025 gives you a breakdown of key days and events in the calendar, ideas on what to pitch and when for media or for repurposing in your content marketing and a forecast of what big conversations and topics will be dominating in the Book world and self publishing, both in the UK and internationally. Map out your content marketing and PR pitching strategy for the whole of 2025.

This Planner is designed so that you don’t miss any opportunities to secure more exposure for your Author Brand and establish your position in your marketplace. 

Download your Author’s Marketing & Content Planner 2025 and then print out, or save and edit digitally on your home laptop or PC.

Get ahead on planning your 2025 Marketing and Content!

This Planner is uniquely designed and assembled for Build Your Author Brand and protected under copyright laws. Any attempts to replicate or redistribute without the permission of the owner will be seen as a breach of these laws.