Build Your Author Brand: The Mastermind
Reach the next level of Success and Impact in your Author Career
You’ve come a long way in your writing journey.
You’re an Author.
You have begun to build your Author Brand.
You’ve reached the point where you have published one or many books, either under your own imprint or with the support of publishing professionals.
You understand that marketing now plays a large and unignorable part in your Author journey.
Is it time to say “you’ve cracked it”?
Maybe not yet.
Do you feel like there is more available to you?
More readers?
More book sales?
A bigger piece of the publishing pie?
Does this sound familiar…
You are a self published, indie or small press author, having published one or more books and you are waiting for more readers to "discover you"
You have a new book idea and would like to approach it with a clear idea of who your reader is and how you will get them excited about your book
You know there is more you probably could and should be doing to promote your book, let people know about it and put your name "out there" as an author
But, it all feels and sounds like hard work and frankly you're not sure whether you have the time, money or energy to get into it all
You would love more people to read and buy your book, but just aren't sure where to start
Even though you've identified a couple of Literary Festivals you'd love to be included in, you don't know how or don't feel confident in approaching them
The idea of talking on the radio about your book sounds lovely, but surely that's for well-known authors and how would you go about making that happen anyway?
You'd love to ask someone about how to promote and market your book and become known as an author, but the opportunity doesn't seem to have presented itself and you're afraid of seeming clueless and isn't it all very expensive?
First Cohort Begins 1st October 2024
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Enquire now
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First Cohort Begins 1st October 2024 - Enquire now -
Learn how to Build Your Author Brand
To position yourself as a credible author
To give you authority in your genre
To be confident in promoting and marketing your book
Have full clarity on who your ideal reader actually is
Secure media coverage, book reviews, interviews and features - without having to save a huge marketing budget or get a big publishing deal
Experience proven teachings and processes that will get you confident in identifying and pitching your book to Literary Festivals, Speaker Events, Book Reviewers, Interviewers, Bloggers, Media outlets and even Literary Agents
Is The Mastermind right for you and where you are right now?
Over 12 weeks working together with me and focusing on your Author Brand and Career, will:
Help your confidence to grow, your vision to expand and for you to realise what is really possible for you in your Author Career
Help you to “crack the code” on pitching, securing and making the most of those opportunities that will move the needle on your future readership building and profile raising
Understand what it takes to go to the next level of your Author Success and give you the support, confidence and tools to implement
Take your Marketing, Publicity and Promotional Author strategy to new possibilities and results
Allow “no stone to be left unturned” when examining what tools are available to you, what expertise you can make use of and support you can access
Provide strong accountability and support in your weekly and monthly focus and goals
Build Your Author Brand Course Content:
Week 1 Module: Welcome to the course and Introduction to you as an Author
We will take time during the first week of the course for all participants to introduce yourself as an author as well as introduce your book(s) to both Isabelle and the rest of the group.
This valuable first "getting to know you" part of the course will help you to begin thinking about yourself as an Author Brand and how you wish to be represented, as well as building relationships with your fellow authors as a group.
Week 2 Module: Create your Unique Author Brand Story
Create your fundamental brand story, that will form the basis of your Author brand communications.
It is not enough to tell your ideal reader what your book is about or who you are as the author. It is essential to communicate WHY you have written your book and why your ideal reader should care enough to understand that your book is for them.
Week 3 Module: Reach your Ideal Reader
Knowing exactly who your ideal reader is and how to find them is absolutely key to your overall book promotion strategy. In this masterclass you will learn how to identify your target media and opportunities, to directly reach your ideal reader and audience.
Week 4 Module: Create Your Strategy
How are you going to launch your book or how are you going to create longer term impact on your potential readers with your existing book? We will discuss how to formulate the strategy that works best for you and looking at Launch Events / Reviews / Competitions / Interviews / Features / Affiliate marketers / Book events & speaking opportunities
Week 5 Module: Create your Book Publicity Materials
What your story is and how you tell it matters - narratively, visually - in a way that's going to be impactful enough to win that pitch or land an interview.
In this practical workshop you'll learn how to put together a compelling pitch or press release and your finished bio / boiler plate.
Week 6 Module: Looking at the Big Picture
Once you have put your strategy in place to use your Story and your Publicity materials, we will look at how these work as part of your full marketing strategy. We will assess the different marketing, social media and promotional platforms available to authors and how you can navigate these to figure out what is going to work best for you.
In addition, the course will provide:
Some pre-recorded modules so that you can study them in your own time
Sessions run at times to suit both our International and UK based Authors
Our unmissable, value filled Open Q&A sessions with like minded Authors will happen at various points throughout the week.
Individual feedback on your written work throughout the course.
Specific contact details provided for media and other opportunities, to individual participants.
Worksheets to accompany each module to help you as you work through the course.
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The course is specifically designed for you if you have written a book or books, whether in fiction or non-fiction, including business book(s).
“The course has given me a lot of inspiration and made me consider doing things I would have never thought I should / could / would do! It has been perfect timing for me, with where I am up to with the book.
I have gone from having no clue where to start and wondering if I would end up launching very weakly, to having materials that feel professional enough to actually approach some high calibre press outlets.”
- Helen Hill, Author of Falling off the Ladder
"When you work with Isabelle, the phrase "author brand" becomes something deeper than just information about you, as a writer.
She knows exactly how to bring out the deep truth from her authors and most importantly, why they are really writing, what they are writing.
The information that Isabelle discovers in her clients, is so important to what authors need to know and later relay to their relative target audiences. Namely, to build a growing sales base, a decent following and media and press interest.
Isabelle is professional, very personable, has a great sense of humour and working with her has been a good experience. I cannot recommend her enough."
- Kit Butler, Author of the Magster children’s book series
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Pay in Full £745 (inc. VAT)
6 taught modules
Individual feedback on your written work
Weekly Group Mentoring and Feedback Session
Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions
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Pay in 3 Instalments of £312 (inc. VAT)
6 taught modules
Individual feedback on your written work
Weekly Group Mentoring and Feedback Session
Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions
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Pay in Full $800
6 taught modules
Individual feedback on your written wor
Weekly Group Mentoring and Feedback Session
Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions
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Pay in 3 Instalments of $300
6 taught modules
Individual feedback on your written work
Weekly Group Mentoring and Feedback Session
Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions
The Author Brand Course has been completely life changing for me. Through her carefully crafted six week course, Isabelle guided me through every element of marketing a book and gave me the confidence to put myself ‘out there’. From initially feeling out of my comfort zone, learning what my author brand story is through my additional 1:1 sessions with Isabelle, how to utilise it, why I write the books that I do. How to pitch and talk professionally to the media, has now become a valuable author tool for me to utilise.
I cannot recommend this course enough and encourage all newly published, indie-published and soon to be publishing authors to sign up. It’ll be one of the best investments you will make in your writing journey.
- Claire Beesley, Author of Waiting For The Winds To Change
I have found Isabelle’s course to be utterly invaluable from the outset. From our first one-to-one session, where she effortlessly dove into my past, allowing me to discover what feeds my desire to write and who I am as an author.
Isabelle has transformed how I view myself, meaning I am now fully prepared and confident when pitching to and dealing with the media and in promoting my author brand.
- Pauline Tait, Children’s Author and Novelist
If you would like the chance to work with Isabelle for personalised, 1:1 guidance during the course
We have created a VIP option for the course, that includes time for you to work on the following on a 1:1 basis with Isabelle
VIP BONUS MODULE 1
Signature Brand Story session
1:1 session with Isabelle to get totally clear on your values-driven, purposeful WHY behind your author brand and HOW to communicate it.
Secure your personal Brand Story session - walk away with full clarity, vision and purpose of your Authorial Brand Story that is going to form the foundations of your Promotional strategy, marketing and PR for you as an author and for launching and selling your books
60 minute live Zoom session plus written feedback on your work
VIP BONUS MODULE 2
Take Action Strategy Session
Pitch your Author Brand - to the book reviewers, the journalists and the author speaking opportunities and book festivals that you have identified.
You will have 1:1 guidance in a 60 minute session on exactly how you are going to pitch your Author Brand and your book, including which methods tools and platforms you will use. In the way that is going to land you those opportunities that will get your book out there into the world in the way you’ve always dreamed of.
Follow up and accountability with Isabelle by your side through the process.
Writing and self publishing my debut book was only the start of the journey, little did I know the biggest job was about to begin- the marketing side of things, and it all felt terribly overwhelming. Luckily the stars were aligned the day I met PR and Publicity consultant Isabelle Knight at The London Book Fair, and I enrolled on her course : Building your Author Brand.
Over the next six weeks, Isabelle's fantastic expertise and knowledge enabled me to grow into a confident author. She helped me uncover my own unique brand and story; the product being a fantastic press release, ready to approach all areas of the media.
This was such a valuable investment, and I'm now excited and inspired about the next bit of my author journey.
I've realised a book doesn't just sell itself, it's the story behind the author as well.
- Helen Morrish, Author of The Tail of Mum, Dad and a dog called Rupert
Build Your Author Brand far exceeded expectations which, knowing how excellent Isabelle is, really says something. Isabelle helped me gain a crystal clarity I have never had before about who my writing is for, how it is positioned and how I make it work for my whole business.
She removed so much of the mystery of PR and showed me how I can market my book in ways that are 100% authentic and natural for me.
This was no one-size-fits-all course, this was bespoke, utterly tailorable to you and why you are writing. It was in manageable chunks, nothing was overwhelming, it's a course you will be glad you took.
Unmissable if you want to write better, as well as have more people actually reading your books! I 100% recommend it.
- Dr Kathrine McAleese, Author, Coach and Entrepreneur
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VIP Pay in Full £1,230 (inc. VAT)
To receive these additional VIP Bonuses;
VIP Module 1: Brand Story 1:1 session
60 minutes plus written feedback
VIP Module 2: Take Action - Strategy Session 1:1
60 minutes live plus follow up and accountability
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VIP Pay in 3 Instalments of £420 (inc. VAT)
To receive these additional VIP Bonuses
VIP Module 1: Brand Story 1:1 session
60 minutes plus written feedback
VIP Module 2: Take Action - Strategy Session 1:1
60 minutes plus follow up and accountability
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VIP Pay in Full $1,200
To receive these additional VIP Bonuses;
VIP Module 1: Brand Story 1:1 session
60 minutes plus written feedback
VIP Module 2: Take Action - Strategy Session 1:1
60 minutes plus follow up and accountability
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VIP Pay in 3 Instalments of $445
To receive these additional VIP Bonuses
VIP Module 1: Brand Story 1:1 session
60 minutes plus written feedback
VIP Module 2: Take Action - Strategy Session 1:1
60 minutes plus follow up and accountability
The course helped me to put a whole new perspective on my writing and me as an author.
For the first time, I have really bottomed out what it really was that inspired me to write my books. My website now reflects my author brand which I also try to communicate in social media.
I will be updating my Advanced Reading Information to align with my brand, and, when I am ready to meet my press, I shall be able to tell them what I am about and what my books are about - with confidence. What more could I wish for?
- Angela Dandy, Author of The Gypsy Killer and The Silveries novels
It took me two years to write and publish Juno and the Lady. Throughout that journey, marketing and publicising my work was always an afterthought. It was something I would take care of after the book was published. When that time came, I realised what a monumental task it is.
Through another author, I found Isabelle. I did her Authors course and immediately after; I booked further sessions to fine-tune my entire marketing approach.
Since then, I am comfortable and confident with my messaging, for not only this book but for my entire series of forthcoming books. If you have written a book and you want expert advice and guidance, take this course with Isabelle. It is worth its weight in gold.
- G J Kemp, Author of Juno And The Lady
MEET YOUR HOST
Hi, I'm Isabelle
I help Authors to make PR work for them. I help you to create your Author Brand Story, navigate and define who you want to reach and how you're going to reach them, through PR, Publicity and Marketing.
I cut through the myths about what PR is and create clear pathways to raise your visibility through the most powerful tool we have at our disposal – the media. I use my knowledge, expertise and contacts from almost 20 years of being a publicist for the TV, Film, Entertainment and Publishing sectors, to focus on you, your Author profile and readership growth.
I am offering alternatives from the traditional PR agency model to make my expertise available to more Authors to increase their impact and success. This is my mission and my passion.
“The course has enlightened me regarding expectations of press and is helping me work on my written communications’ format. It has helped me find and build networks for my particular audiences. I’ve already recommended Isabelle to a fellow author.”
- Vix J Cooper, Children’s Author
Thank you so much for everything. It has been an excellent experience, so much more valuable than I could have imagined
- Jacqueline James, Author
Answers to our Most Commonly Asked Questions
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The course will begin on 12th June 2023 and will run for 6 weeks.
You will have access to the course modules for 12 months following the course start date, so don't worry if you don't manage to complete all of the modules within the 6 week timeframe of the course.
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The Live Q&A weekly group sessions will be recorded and made available for you to catch up or re-watch.
All of the course modules are pre-recorded for you to watch each week at a time that best suits you, via the private online platform.
You will have access to all of the course modules and materials for 12 months from the start date, so don't worry if you don't manage to complete everything within the 6 week timeframe of the course.
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Sessions will be held at times for both UK and international Authors to attend at least one live session.
Live sessions will usually be held on Tuesdays at 7.00pm British Standard Time and Thursdays at 2.00pm British Standard Time. Alternative timings of sessions will be added to the calendar to fit the requirements of the cohort as necessary.
When you sign up for the programme you will receive a calendar for your diary of all of the sessions.
If you're unable to attend any of the sessions live, recordings of each will be uploaded to our private members' area online for you to watch in your own time.
All of the teaching modules for the course will be pre-recorded and delivered to you each week to watch in your own time.
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Yes, every week you will receive an additional Live Q&A group session on Zoom with Isabelle to ask your questions and get support.
We will hold a minimum of two Q&A sessions each week to give everyone a chance to attend a session.
Q&A times will be at times convenient to both UK & International Authors.
In addition, you will be welcome to send any emails to Isabelle with questions or to gain feedback on your written work throughout the duration of the course.